Contractor (“us”, “we”, or “our”) operates the Fuse Service website https://fusesantacruz.com/ (the “Website”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Website. We will not use or share your information with anyone except as described in this Privacy Policy.
At Fuse Service, we respect your privacy and are committed to protecting your personal data.
Information We Collect
We may collect the following categories of personal information under the CCPA/CPRA:
- Identifiers (name, email, phone number, address, IP address);
- Commercial information (services purchased, considered, or history);
- Internet or other electronic network activity (browsing, device data, interaction with ads/content);
- Geolocation data (approximate location from IP address);
- Professional or employment-related information (if voluntarily provided);
- Inferences drawn to create customer profiles (preferences or service needs).
We do not collect or process “Sensitive Personal Information” as defined under CPRA beyond what is necessary to provide requested services. By completing forms on our website, you consent to receive SMS communications from us, including news, promotions, and other updates. Please note that your SMS opt-in information is kept strictly confidential and is not shared with any third parties.
How We Use Your Information
We may use the information we collect for the following purposes:
- To provide you with our best products and services;
- To improve our website and user experience;
- To personalize your experience on our website;
- To communicate with you about our products and services;
- To comply with legal obligations.
Purposes for Each Category of Information
Each category of data listed above may be used for the following purposes:
- Service delivery and account management
- Customer service and appointment scheduling
- Marketing, promotions, and SMS notifications (only with consent)
- Analytics and website performance
- Call-tracking
- Fraud prevention and security monitoring
- Automatic advanced matching
- Legal and regulatory compliance
How We Share Your Information
We may share your personal information with third-party service providers who help us with the operation of our website, such as hosting providers, payment processors, and analytics providers. We may also share your information with law enforcement or other government agencies if required by law. Below is the list of tracking providers, advertising and analytics partners that we may use:
- Google Analytics
- Google Ads
- Meta Pixel
- Microsoft Clarity
- Service Titan DNI
- Service Titan Web Scheduler
- Newo.ai chat widget
- Google Search Console
- Bing Webmaster Tool
- Microsoft Ads
- Contractor Commerce
How We Process your Information
We process personal information only for the purposes described in this Privacy Policy, including providing services, managing customer relationships, scheduling, billing, communication, and operational support. We use ServiceTitan, a trusted third-party field service management platform, to store and manage customer information, including contact details, job history, appointment data, communication logs, invoices, and service records. By using our services, you acknowledge that:
- All customer information is securely stored within ServiceTitan’s systems
- ServiceTitan may maintain system logs related to platform usage, access, and operational activity as part of its standard security practices
- Contractor does not itself maintain or permanently store detailed system logs outside of ServiceTitan
We encourage you to review ServiceTitan’s privacy practices for additional details about their data handling.
Processing Activities
We process your information for:
- Service scheduling and dispatch
- Customer communication (email, SMS, phone)
- Billing, invoicing, and payment processing
- Service recommendations and follow-up
- Record-keeping required for business and legal compliance
- Website and system analytics (non-sensitive)
How We Protect Your Information
We use a combination of administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include, but are not limited to:
- Encryption of data in transit (e.g. HTTPS/TLS to secure communications between your browser and our servers)
- Access controls and authentication (only authorized personnel can access personal information, and only when necessary to perform their job duties)
- Secure data storage (personal information stored on secure servers protected by firewalls and other security technologies)
- Routine security monitoring (monitoring our systems for vulnerabilities, suspicious activity, or potential attacks)
- Vendor and service-provider oversight (we ensure that third-party providers who process personal data maintain appropriate security measures as required by the CCPA/CPRA)
- Employee training (our staff receives training on privacy and security best practices to help prevent unauthorized access or misuse of personal information)
- Incident response procedures (in the unlikely event of a data breach, we will promptly investigate and take appropriate steps as required by applicable law, including notifications where necessary)
While we take reasonable steps to safeguard your information, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
SMS Communication Policy
By using our services and the Website, you consent to receive SMS communications from us. Information obtained as part of the SMS consent process will not be shared with third parties. If you have consented to receive text messages from Contractor, you may receive text messages related to recurring services, that include but are not limited to messages regarding service they need, confirm appointment information, answering customers question etc.
Standard Messaging Disclosures:
- Message and data rates may apply.
- You can opt-out at any time by texting “STOP.”
- For assistance, text “HELP” or visit our Privacy Policy and Terms of Service.
Your Rights
Under the CCPA, California residents have the following rights:
- The right to know what personal information we collect, use and disclose;
- The right to access your personal information we maintain;
- The right to request that we delete your personal information;
- The right to correct inaccurate personal information;
- The right to limit use of sensitive personal information;
- The right to opt-out of the sale of your personal information;
To exercise these rights, please contact us using the information provided below. We may request additional information to verify your identity before fulfilling your request.
Data Retention Disclosure
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and business purpose. The personal information might be deleted via the means of user’s request on the page Do Not Sell or Share My Information.
Cookies and Tracking
We may use cookies and other tracking technologies to collect information about your use of our website that can be accepted or rejected. Additionally, you can control cookies through your browser settings and other tools. Please note that disabling cookies may affect your ability to use certain features of our website. We do not use cookies for cross-context behavioral advertising.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have any questions about this Privacy Policy or our use of your personal information, please contact us via email: fusesantacruz@gmail.com
Effective date: 11.18.2025. Last updated: 11.18.2025.
